Campaign for Nature (CfN) was founded in 2018 as a global campaign to secure support for the “30×30” goal – A global agreement to protect 30% of the world’s land and sea by 2030. Following its successful adoption at the CBD COP15, CfN now focuses on the implementation of the 30×30 target, advocating for the respect for indigenous rights and contributions to biodiversity, and ensuring that countries keep their nature finance promise in the GBF, particularly the imminent target for developing countries to provide at least $20 billion per year in nature finance to the developing world by 2025.